[Retric]

The Halo effect / most premium products do drive sales. This is graphics card manufacturers care about the speed crown for a product launch even if their most expensive products are a trivial number of sales.

The perception of the plaid being unsafe unconditionally extends to people viewing all their cars as unsafe irrespective of actual crash statistics etc. The same thing happened with self diving car fatalities it’s a trivial number of accidents but still impacted people’s perception of the brand.

> Tesla's share of the overall Automotive market is growing and that is what matters.

The company’s stock price is based on the assumption they can ride the wave of exponentially increasing EV sales and take a large share of the global car market. Having largely squandered that opportunity the company’s prospects are far less favorable.