[ryangilbert]

I'm very excited to share this beast of an article covering all things email for SaaS in 2023. I dig deep into why, how, and when your SaaS company should be sending emails to maximize success (and profits).

Why was I interested in putting together this 18,000 word guide? Quite simply... I love email (seriously).

In 2020 I started an email newsletter that has grown to 12,000+ subscribers.

I then sold that newsletter and joined a YC-backed email company.

And now, I get to write about email every day.

This guide covers everything that I've learned along the way as well as things I wish I would've known when starting out.