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by ageitgey
1115 days ago
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Here's my take on launching a business like this. Feel free to ignore it if you disagree because I could very well be wrong: These kinds of tools are potentially very useful and the underlying tech is pretty neat, but they are marketed the wrong way. Normal users want a problem solved, not a tool. And there's several tools like this now. This one may be way better than the others, but a consumer will just see them all as equal competitors. You could sell the same system into a professional market that has to manage a lot of documents for a lot more money. Go talk to someone who is overwhelmed by documents (lawyers, law enforcement, auto insurance, construction, whatever industry you think has money and an acute problem) and figure out what solving this problem actually looks like for them. Then sell that solution. It could be as simple as re-packaging the existing solution but explaining how it solves a specific problem for a specific type of user. |
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