[specialp]

Was the pandemic a fad? Yes certain segments did grow wildly during the pandemic due to in person restrictions. That growth is certainly unsustainable. If it weren't for the corresponding stock price explosion and then costs explosion to attempt to grow even more, they would have a very profitable company. As far as fitness trends they do manage to hold on to a lot of subscribers.

[brianwawok]

I'm not sure how to put a natural event as a fad... but masking surely was. It was a way to project how much of a good citizen you are. Yes it had social benefits, but it also was a badge of honor during the fad times.