[jstummbillig]

Or maybe because of a decisive amount of extra convenience a good, at-home setup provides to some.

Sure, we could all do fit without any trainers, groups, studios, videos or even any equipment – why maintain a bike when you can just run or walk quickly? – but for mysterious reasons, that's just not how all people and their motivation work.

(Sidenote, from what I gleaned lately, and while I would never use this reasoning to claim a Peloton is remotely cheap, it does not even seem laughably expensive next to bikes in a comparable percentile).