I bet they missed the 1 million subscribers who canceled netflix in Spain when they pulled this shit. Maybe some people in his family weren't paying for the bill out of their own account, but the service could easily be worth the price for the value all three members of a family get out of it, but not at all worth it for just one.
Even when a family member, friend, or a romantic partner watches a netflix show on an account that they didn't personally pay for, they're still watching netflix, still talking about good shows they saw on netflix with others, still posting about things they saw on netflix online, and still providing netflix with valuable data and metrics and netflix is still making money.
Netflix can't be that concerned about it if they are continuing to roll out this change into their biggest markets after having tested it in Australia, New Zealand, Spain, Portugal etc.
I really wonder if they genuinely think all the broke and massively in debt college kids on their parents netflix accounts will just fork over the cash for Netflix's ever increasing monthly fees and that they have data showing that it'll make up for the loss of subscribers and viewers this will cost them or if there's a CEO caught up on a sunk cost fallacy or something. It seems like this couldn't come at a worse time for netflix considering that there are a growing number of competitors with better offerings for less money, netflix has been getting objectively worse, piracy is easier and more affordable than ever, and a huge amount of things that aren't even streaming television are competing for our attention.
Low cost, convenience, and having a decent catalogue of content made netflix what it is today, but today netflix is getting more expensive and less convenient, while their library struggles to have enough worth watching to keep people around all year.
They will when I cancel the service, acquire the content using some alternative methods and make it available to my brother and mother on my Plex server.
I mostly pay for the convenience. Make it inconvenient and I'll use my time to make it work my way.
I'm travelling for work from time to time as well, having my Chromecast With Google TV ask me to authenticate each time because it doesn't recognize the network as my "home" is inconvenient. Plex doesn't do this, so it wins on that end.
That seems like a punitive effort to respond to netflix, but I bet if they do it they will be likely to resubscribe later on if they actually enjoy watching it.
I don't know about OP, but there are people who don't feel particularly guilty about not contributing money to starving multi-billion dollar publishers. The only reason they used Netflix was because it was convenient and affordable.
>The only reason they used Netflix was because it was convenient and affordable.
Given most of the shows on Netflix are exclusive, it's not a stretch to think people enjoyed their content. Consumers aren't zombies that just watch whatever is cheapest and easiest. If that were the case the only successful streaming service would be Youtube or something.
Even when a family member, friend, or a romantic partner watches a netflix show on an account that they didn't personally pay for, they're still watching netflix, still talking about good shows they saw on netflix with others, still posting about things they saw on netflix online, and still providing netflix with valuable data and metrics and netflix is still making money.