[andsoitis]

> Something tells me this isn't going to go the way the would have hoped.

Netflix is renowned for testing changes to the product, learning from the data, and iterating. We know that they have been testing in various markets over the last year or so.

So I'd be pretty sure that they are confident in this change.

[infamouscow]

This is always said when a large public company does something that's:

1. controversial enough people begin drawing lines in the sand

2. increasing prices without any customer benefit

3. going against the headwinds of the economy as consumers tighten their belts

Maybe you're right, but I can't think of a single time this hasn't backfired. The Law of Unintended Consequences is a law for a reason.