[nicenewtemp84]

I worked in car sales for a decade.

If you like model xyz, and you like red, but we only have it in Silver, you'll probably buy it.

If you like model xyz, and dislike vibrant colors (very common), you won't buy the red one we have.

[wlesieutre]

It's true, if I weren't married I'd be getting Soul Red Crystal. Gorgeous color. But it's not for everyone, apparently.

And the blue option isn't available, so white is it. If they had literally any non-red color we would've bought it, but they didn't.

[joezydeco]

I have a deep blue crystal Mazda but I also lust for that Soul Red color. It's amazing.

[wlesieutre]

Can't believe I'm paying $400 for white, but even with that the overall price beats what I could get out of another dealer 100 miles away where they had a deep crystal blue on the lot. Beats paying thousands of dollars of markups for literally nothing.