[tomp]

Well some people in the UK, and myself, disagree.

The purpose of a “brand” is to reduce confusion. So that customers know what they’re buying.

So I don’t want to buy “an artificially manufactured food in the category of milk”, I want to buy milk.

[dayglo]

Wouldn’t the best way to fix this be to just require anyone selling cow’s milk to put ‘cow’s milk’ on the label?

Have you ever bought goats milk by mistake ?