[airstrike]

There's a huge spectrum of pricing possibilities between $10 flat for a generic run game (in 2016!) and lootboxes

[krageon]

Super mario run is very good (teaches you the mechanics well, has ramping difficulty, keeps things fresh with challenges, etc) and well themed, it's hardy a "generic run game".

[freedomben]

They could have released DLCs that added more levels for increasing somewhat recurring revenue. I would have gladly jumped at that.