[ndsipa_pomu]

The use of "cheese" or "milk" is more about how you'd likely use the products than what they are made out of (with the exception of actual cheese and milk). I'd rather see "vegan cheese" on a product as that tells me what I want to know - it's vegan and it's intended as a cheese replacement (not that I'd pick vegan cheese over regular cheese, anyhow). Similarly with milk replacements - having "milk" on the label is a great indicator that it'll work in tea/coffee/cereal etc.

Edit: What I find disingenuous with UK food labels is the proliferation of "plant-based" on products that are typically plant-based anyway e.g. tortilla chips

[c00lio]

For "makes your coffee white" there is already the established product name "coffee whitener". What's wrong with using that one instead of mislabeling it as a dairy product?

[ChildOfChaos]

Because it's not simply a coffee Whitener, it can be used for other things, it's also not labeled as a dairy product, it's labeled as a plant based milk alternative, which is pretty clear.

[c00lio]

Well then, can I use it to make cheese? How is the fat content, can I skim it for cream, maybe make some butter? Can I make Sourmilk? Yoghurt? Can I at least foam it up for Cappucino?

For most of those things that aren't milk, the answer is "no". So they aren't milk alternatives, are they?

[ndsipa_pomu]

The answer to some of those questions would also be "no" for particular types of milk (e.g. skimmed milk).

Honestly, if someone told me that they got confused between dairy milk and plant-based milk, I'd laugh at them. It's not likely to be a recurrent problem either, as surely you'd realise when you came to use it.