[bombcar]

The fundraising part is the completeness of it.

I could probably COO on the non-fundraising side, but I'd be an absolute fundraising failure. Non-profit C level execs are fundraisers.

[bdidbdidhdidh]

even when all the money is from a banner?

[bombcar]

Not sure what the percentages are but many non profits live or die on a few large donors.

[AdamN]

The banner probably drives enough small donors to give the big donors confidence that they are force multipliers and not just propping up a one-off thing.