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8 years ago, in marketing workshops I ran (badly but that's another topic and the public was really out of touch, it was more an intro to social networks, anyway), I boldly claimed "Facebook is dead but don't worry Messenger is here" and then I'd explained the concepts of direct messaging, humane digital relationships, always-on concierge service, etc. I still think people better move from social networks to messaging services with people they actually have connections with (real life or digital). Edit: Hey, I was not that wrong: https://arstechnica.com/gadgets/2019/03/zuckerberg-facebook-... > > Public social networks will continue to be very important in people's lives—for connecting with everyone you know, discovering new people, ideas and content, and giving people a voice more broadly. People find these valuable every day, and there are still a lot of useful services to build on top of them. But now, with all the ways people also want to interact privately, there's also an opportunity to build a simpler platform that's focused on privacy first. > He acknowledges Facebook is an odd fit for this approach, saying, "frankly we don't currently have a strong reputation for building privacy protective services, and we've historically focused on tools for more open sharing," but: > > I believe the future of communication will increasingly shift to private, encrypted services where people can be confident what they say to each other stays secure and their messages and content won't stick around forever. This is the future I hope we will help bring about. |