This is a popular myth. Bitcoin asic's were 'shipping' in 2012/2013.
Some companies definitely played games and mined with the asic's themselves (and then shipped those used asic's)... but in general, it was always a lot more profitable to sell the shovels than it was to mine the gold.
Some companies definitely played games and mined with the asic's themselves (and then shipped those used asic's)... but in general, it was always a lot more profitable to sell the shovels than it was to mine the gold.