[bobmaxup]

if that was all the normal stores did, that is whatever, but really digital tracking is like if a store took note of my body type, hair style, clothes choices, accent, eye color, fingerprints, how long i took to decide on purchases, what i purchased, my credit card, what other stores i have visited, and general phenotype to build a profile of me as a customer and then asked some oracle about my behavior based on that information (actual or imagined), which that oracle would then use to build larger profiles to further predict my own and others' behavior

[XCSme]

As far as I know, this kind of really in-depth tracking and personalization is only done by the giant companies (think Amazon, Zalando, etc.). I doubt small online shops have the knowledge and manpower to create and use such user profiles.