There are multiple definitions of the word "experience". "User experience" is another term we often use, without it ever being compared to "a vacation".
But when companies talk about making their thing "an experience", they aren't talking about UX in the way you mean.
It's a red flag because what it implies is that what they currently have isn't very good, but instead of fixing that they want to dress it up in fancy clothes.
It's a red flag because what it implies is that what they currently have isn't very good, but instead of fixing that they want to dress it up in fancy clothes.