[jackshepherd]

I work for an airline and recently redesigned the flight search. Saw 10% increase in movement to next stage of the funnel.

I still don't feel like I can say 'increased turnover by £70million' in good faith though.

There is a limited market out there. For a small business a 10% uplift in conversion really = 10% more revenue. The same isn't necessarily true for a blue chip.

[danielharan]

A 10% revenue can drive more than 10% increase in profits.

Sounds like you're doing a fine job of following patio11's advice (getting close to the money). Hope that works out for you! :)