[duncanj]

An important first step is to call her office and tell them how this personally affects you as her constituent. Then, organize professors from the universities in the district to call her and tell her how this personally affects them.

If you want to organize people on the street, I would recommend asking people on the street whether they support their tax dollars going to pay overpriced publishers whose tax base is in Europe when the articles could be published at low cost, on the web, in the US, while universities get to save more of their money for education.