[crisnoble]

There has never ever been a better time to jump ship from GA. All of your historical GA data will NOT be viewable in your GA4 property. The biggest moat they had was millions of sites with multi year page view data for easy trend comparisons. The moat is now broken and they don't care. GA4 and the forced migration is being handled so bad the only explanation is they would rather nobody use GA anymore.

[tommy_axle]

Yep, I just setup Umami (https://umami.is/) yesterday and added it to some properties alongside GA to see how it goes. It's a very simple interface with everything I really need for web analytics so I'm enjoying it so far. I self-hosted so if it sticks around the only thing I might look at is having a replica running for it (already put a high frequency backup in place).