[etal]

If pre-publication peer review goes out of fashion, then another possibility if that the brand of major journals becomes more important. We still need a quick gauge of the quality of an article, other than its Google rank or number of page views. Nature can retract popular articles that are later proven flawed; I don't think Google would attempt to wield that kind of authority.

Relevant example: You published these two posts in TechCrunch to get a wide audience. (And I'm glad you did!) I read them partly because they appeared in TechCrunch.