[rahulcap]

I agree with shashashasha that the visual nature of the content actually works well with this type of content. There is a bit of information overload that you refer to, but for me it makes the feed of videos (at chill) more engaging than a feed on youtube (straight list).

I'm not sure why, but i'm thinking it is because many people's brains are getting bored with the repetitiveness on internet and the information overload (combining thumbnails, comments, ratings) keeps it interesting.