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by jonathanmoore 5234 days ago
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* Surprise users.

A perfect complement to this article is the short film "Resonance - a film about design strategy" by Continuum. http://jonathanmoore.com/post/129160860/resonance

“Sometimes the user needs are to be surprised and delighted. And they can’t tell us how to surprise and delight them, that has to come from us.”