[onlyrealcuzzo]

> In theory, FAANG-co could do it. In practice, they can't.

It's usually more that FAANG doesn't believe in that product.

MS & Blackberry seemed pretty certain that keyboardless smartphones (the iPhone) weren't the future.

That turned out to be a really bad bet.

[damascus]

Or that the particular vertical just isn't big enough to warrant their focus. A $20m MRR is great for a small SaaS but isn't worth the time of any FAANG.

[hef19898]

For Blackberry, it was way more than just the keyboard. And the whole MS-Nokia thing is a whole different story, because both screwed up really bad here, botching the potential shot at owning an Android / iOS alternative.