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by apozem 1124 days ago
Exactly. TSMC can spend tens of billions of dollars on new processes because they know Apple will be there day 1 to use it all.

The iPhone and Mac have good performance and power efficiency, but people will always want their phone and laptop to do more and get longer battery life. Apple customers’ appetite for compute is practically bottomless.

2 comments

> Apple customers’ appetite for compute is practically bottomless.

I don't think so, the typical iPhone user has not scaled up their compute needs much past the 2015 A9.

And if you exclude the computational photography stuff, I could imagine some users don't take advantage of it at all.

Performance per watt is the new Moore's law - though most users don't need more power, they do appreciate longer battery lives
I think that the games on my iphone would disagree.
Genshin Impact runs on the A9, I don't think there exist any more computationally demanding games on mobile.

What games are you referring to?

I enjoy xcom 2 and civilization for example.
Those run on the A9?
No. Both of them need A10 or newer and recommends minimum a11.

Genshin also needs a A10 as minimum.

What percentage of iOS users are really hardcore gamers? I don't know, but I doubt it's even close to 25%.

It's anecdotal but I don't know of any iOS/iPadOS user that plays anything remotely demanding. Most users I know don't game. Those that do usually play casual games like Candy Crush.

It's just my (unprofessional) assumption, but besides CPU and GPU, maybe NPU (AI) still have room for improvement.
Not for compute, but for performance per watt. Raw compute is much better served by Intel/AMD + Nvidia workstation.