[JeremyNT]

It's similar to Buzzfeed (News) really.

Vice always did clickbait / lifestyle, but they also invested heavily in real hard hitting stories that other outlets ignored. Of course they also continued the clickbait / lifestyle stuff alongside it.

For a while the Real Reporting was surfacing frequently, but not so much these days, even though they're still doing it. For whatever reason, people just don't seem to see / care / value that Real Reporting as much (I have my theories...), and these outlets are struggling.