[rcarr]

> It will be a productivity enhancing device not for gaming or entertainment.

I disagree with this. I suspect the majority of iPad owners aren't using their devices for productivity and the majority of Apple Watch owners also aren't serious athletes. We'll likely get two devices to cater for different needs at some point - apple glass pro and apple glass - but I've got a pair of nreal airs and I'm absolutely convinced that AR is going to be the defining tech hardware of the decade. I use it for productivity purposes but I also use it most nights in bed to watch movies and to read books and pdfs because the ergonomics and experience are so much better. I don't really do mobile gaming but I can absolutely see people using it for that in the future as the steam deck/nreal air combo is proving wildly successful.

Apple are going to want to own this product category the same way they dominate the phone market in the English speaking countries and if they don't have a product that competes on price they'll end up losing out to cheaper competitors and run the risk of people defecting to Android. They can get away with charging a premium because they're Apple but they can't get away with the price differential of say a MacBook Air and a Mac Pro which is what we're looking at if they price this at the rumoured $3000.

I even showed the Nreal Air to my middle aged mother today and she was instantly sold and wants to get a pair. VR was always going to struggle to get mass appeal but AR is a whole other ball game.