[magnuspaaske]

The problem with that framing is that those big companies aren't just responding to consumer demand but have also actively lobbied for policies that create said demand. For instance shipping companies pay a much lower corporate tax rate than other companies and car companies have lobbied against everything from efficiency and clear air regulation to creating alternatives to a car-first transportation system. Oil companies are in a league of themselves and we're only starting to see shenanigans they've done to stall dealing with climate change.