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by Macha
1136 days ago
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That's not the question was asked though. Sure, they were an industry leader in the 70s/80s but in the period 1990-2005? It's hard to claim they really were. It's one of the rare examples of a fallen giant getting back on their feet, most just slowly dissolve over a few decades. AT&T is the only other such example that comes to mind. |
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If you're talking about the current AT&T, then I'd argue it's not a great example. The relationship between old AT&T and the company currently calling itself AT&T is tenuous. It would be more accurate to say the brand name survived, because it has good name recognition value.