Its priced appropriate unfortunately. Where mixers run $10-40k, and 16 channels of preamps can run upwards of $5k. They are going after a niche pro audio market that has the rare ven diagram needs of form and function
My old Mackie 1604vlz didn’t cost nearly that sort of coin. True it wasn’t neve or ua… but it had very quiet and clear pre amps and more than enough channels and routing. For $350 used in the early 2000s.