[gamblor956]

The UK price is VAT inclusive. (Advertised prices in the UK must generally include tax.)

The US price is pre-tax (since there are several thousand sales tax rates that could apply, based on customer location).

[wongarsu]

UK value-added tax is 20%. $499 * 1,20 = $598.8, which is about £478. Selling it for £499 would have more than covered the tax difference at current exchange rate, so where do the other £100 come from?

[gamblor956]

As was pointed out earlier in other comments, Google generally uses a 1:1 convention for USD->GBP for pricing. (This 1:1 generally accounts for minor f/x fluctuations and for customs duties for importing goods into the U.K.)

GBP 500 x 120% = GBP 600 (rounded)

[76SlashDolphin]

Then how is the Pixel 7a only £450 when it's $500 in the US?