[beojan]

Back when it was $2 = £1 prices seemed to be converted at a 1 - 1 rate (and VAT was 17.5% then). This seems to be a long standing problem.

[indigomm]

The 1:1 at least had some rationale given UK VAT and greater expenses. But this is 50% more expensive ($499 is £399 at current rates). And why use different rates for the Fold than the Tablet?

[beojan]

1:1 then meant a 100% markup compared to the US price. That isn't accounted for by 17.5% VAT. I can't imagine expenses were really twice as high.