[aepstein]

"DidThis makes it easy to spread micro-actions that are fun or useful to as many people as possible around the world."

I think that messaging does you a disservice. How many people are going to hit your site and say "Finally! An easy way to spread micro-actions!" (what are micro-actions anyway?)

How about appealing to ego: "Use DidThis to tell the world what you've done and encourage others to join you."

[webwright]

+1. Talk like a user, not like an entrepreneur. Sell benefits, not features. Avoid jargon (micro-actions?!).

[c1sc0]

As I said somewhere down a bit: painfully aware of this ...