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by nathan_compton 1134 days ago
This is what you often see LGBTQ+ (the plus means anyone marginalized). Yes, it typically has to do with gender or sexual differences but that is pretty much marketing. It is easier to organize if you have a relatively clear community.
1 comments

Groups have always had ways to define who was part of the group whether that group was political, religious, or a group of gamers. Calling it "marketing" sounds a little dismissive.