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by usrusr 1140 days ago
You have it reversed: it's not "we want to make a foldable phone, how expensive does it need to be?", it's "we want to ask $1800 for phone, what could we offer to find buyers".

The biggest problem in the market of exceptionally expensive phones is that they don't really look all that different from cheaper ones. Foldable phones solve that.

1 comments

Yeah I think you're right. Phones have been pretty much the same since the first slab came out. I mean screen-size got bigger, DPI got higher, "stuff scrolls really smooth now!" These -- to me -- are just incremental changes to the same features from 2013 and aren't great motivators to drop the phone I have into the landfill and get a new one. It seems phone companies are casting about for a new gimmick.
Also true, but that's not what I meant: buyers not replacing the phone they have often enough is solved, battery decay and lack of updates. But there's not much that sets the $1000 replacement apart from the $300 replacement. A $1800 replacement? The market for a $1800 phone that is as obviously different from the rest as a foldable is many times bigger than the market for a $1800 phone that is just better somehow. My prediction is that unless some cheap newcomer brand shows up with a foldable, none of the established will ever make the first move and offer their foldable cheaper, no matter how low the actual cost might be.