[bohlenlabs]

I'm targeting people who don't love marketing and are totally busy with something else. At the moment, that's mostly solopreneurs and small startups. It's up to them whether they wanna go down the lifestyle business or the hypergrowth route, however I think a startup going for growth would have a full-time marketer on their team anyway, right?

[pedalpete]

Depends on the stage and the type of company.

Early stage pre-seed likely don't have a marketing person, and at seed stage may have a marketing person or part-time. But not always.

[bohlenlabs]

Yeah, you're right. It really depends on how far they are on their journey.