[judge2020]

> more and more people are actually on the lookout for signing up

Supposedly they have over 80 million subscribers so they're definitely not hurting[0].

I am interested in seeing what happens if/when over 50% of users in the US subscribe to it. Advertisers are losing out on probably their biggest consumer market: people with enough money to handle a $12/mo subscription. Perhaps advertising income will start to shrink $12 for each user that subs to Premium?

0: https://techcrunch.com/2022/11/09/youtube-music-and-premium-...

[deafpolygon]

No, they're just going to move the goalpost. Once everyone is on board with subbing to YT, and they have enough revenue. They'll reintroduce ads because that's just leaving money on the table.