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by peanutz454 1130 days ago
Question, how do content creators get paid if the platform has no ads? I thought they get paid when I watch an ad, and even more if I engage with those ads? In fact, I maliciously (is this the right word) clicked on scam ads (youtube sends me lots of those).

And is it really worth 4x its price? I mean its just ads getting removed. I can tolerate ads easily.

3 comments

YouTube Premium pays content creators based on the amount of time that Premium subscribers watch their content.

https://support.google.com/youtube/answer/6306276?hl=en#zipp...

From what I've seen creators say, they get more revenue from a Premium user than they would have if the user had just watched some ads.

I’m curious about the potential for adverse effects. Let’s say I pay YT $12/mo and Google keeps $3 for their costs. If I watch 1 video that month does that creator get $9? Does the creator get 5c per view from me regardless and some subscribers subsidize others?

I wish there was more transparency around what my money is actually buying.

They're paid with the subscription money based on how many members watch! If you only watch a small number of videos or don't mind ads then it might not be worth 4x for you. However I personally find advertising deeply disturbing and am willing to do whatever it takes to be free of it.
Google shares a portion of their YT premium revenue with creators. In general a view from a YT premium user will earn a creator more money than a view from someone using YT for free and viewing ads.

(But any info I can find seems anecdotal, I don't think youtube publishes any numbers -- and earnings will depend on where in the world those viewers are, etc...)