[LeifCarrotson]

They're hoping to sell to you based on the value it provides rather than the cost to produce the thing.

Classic sales reframing tactic for obscene 500%+ margin products: You should buy this thing far above market rate because it's worth a lot to you, not because it's priced at a realistic BOM + labor + reasonable profit margin.

[lotsofpulp]

How is this phone far above market rate? Which competing products with equivalent functionality are far below it?

[Dylan16807]

They're talking about the tactic in general.

[unpopular42]

If you sell at BOM + labor + reasonable profit margin, who pays for R&D and who covers the risks? This makes no sense

[ahoya]

Are you joking? The reasonable profit margin pays for R&D. Unreasonable margins and over priced crap hurts everyone.

[unpopular42]

Well, in this case it all boils down to a personal choice of what you label "reasonable".