I think it's more about establishing business relationships with young EEs, entrepreneurs, etc who may rise to more senior positions.
Treat your small customers well and there's a decent chance they remember it when they're big. People remember good service, especially when they feel they weren't a "big fish" at the time they received that good service; it feels more genuine and consistent.
Treat your small customers well and there's a decent chance they remember it when they're big. People remember good service, especially when they feel they weren't a "big fish" at the time they received that good service; it feels more genuine and consistent.