[tpoacher]

I don't think it's too big to fail at all.

Ask yourself this: "If youtube stopped existing tomorrow, what would I do?"

Chances are your first thought was something along the lines of "Hm, well I'd probably just...", as opposed to simple abject despair.

And I bet same goes for content creators. They'd find a way. And it might even be better.

In fact, the more prudent ones already have more than one basket for their eggs already, such that if and when youtube does "that thing", their patrons will know exactly where to find them next, with minimal friction.