[hgsgm]

Amazon might be unethical or immoral or unpleasant, but it is extremely successful at its founder's goal.

[FooBarBizBazz]

It has succeeded at making Bezos money.

It has become the premier cloud provider. That wasn't the original goal, but it's good for them.

As a marketplace it is degenerating into an absolute mess. The force that maintains Prime membership is about 70% inertia.

[tough]

One can imagine AWS surviving longer than the marketplace in 10-20y