[switch007]

BMW lost its way when it made an SUV, at the turn of the last century.

Then horrible things like front wheel drive happened in 2004!

Then more odd numbers! 2, 4, 6…!

And then they put a turbo on the M3.

Absolute carnage after 1999 lol

[JPws_Prntr_Fngr]

I’d say they kept it together a little longer. My 2006 e46 still had most of that BMW DNA from my friends’ e36 & e30s… Even my 2010 e83 is essentially a lifted e46 (with a really bad suspension tune). IMHO it was really the f chassis where they told their enthusiast fans to fuck off so they could sell to suburban women instead

[switch007]

Yes that's fair. More of a 'direction shift' than totally losing their way.