[johno215]

Living Under a Rock Question:

What is up with all the startups using .ly domain or "ly" in their name? I can understand using a foreign top level domain in order to find available domain names, but that does not explain why we don't see ones from all the other international TLDs.

[Tossrock]

I think it's just a naming fad, along the lines of the [word]r naming fad.