[mattlutze]

It's generally better for your finances to not pay 100% of a committment today if interest on payments is below the immediate return of how you'd otherwise use the money.

The way we use a platform over time changes, as does options in the market and the way a business treats that platform. If we can export and keep our IP that was developed through the platform, it's not a bad thing to have the option to cut and run without having sunk purchase costs.

It also provides a signal for the business's product team to use with finance to argue for how to continue updating the product. Ongoing engagement metrics and new conversions are continually reviewed. How those change with the release of, or marketing of, different features directly drives the development of the platform—it should in the best case see a more useful product in our hands over time.