[welshwelsh]

Unfortunately the framing matters a lot, and people are not logically consistent in their preferences. The only way to know if people support affirmative action is to ask them "do you support affirmative action?"

This reminds me of when Andrew Yang's campaign found that Americans are much more supportive of universal basic income proposals if you call it a "Freedom Dividend" instead of UBI. I imagine whether the proposal comes from a Republican or a Democrat also would have a big impact.

What you can't do is try to determine if someone supports a policy in the abstract and then assume that they must have the same attitude towards a real implementation of that policy.