I can imagine a future where certain governments prevent people from purchasing guns without this technology. A company like this could position itself to push society towards that reality while also profiting off of it.
New Jersey had a law like this, where upon the creation of a viable smart gun all other guns would be banned for sale in the state. That pushed a lot of people away from making any smart guns. In the past few years (2019 I think) they amended that so that once a viable smart gun was introduced all dealers in the state had to carry it