[Retric]

I would much rather pay a few cents than watch an Ad on Hulu. It got so bad I simply stopped watching Hulu all together. Now yet another start up has tacked the hard monetization problem by crating even more annoying advertizing. And you don't see anything wrong with this picture?

PS: Advertizing is basically a zero sum game. It's a multi billion dollar industry, but most people spend most of what they make and better advertizing does not change that fact.

[blake8086]

A lot of people "would rather pay a few cents than...", but who "would rather create an account, verify their email address, get out their credit card, enter their payment information, and confirm a $0.05 payment than..."?

Maybe the best form of protest would be to come up with a one-click way to pay a few cents for something. As far as I know, Flattr is about the only thing in that space.