| I started a YouTube channel at the end of 2017 and published on YouTube on a regular basis for a bit over a year. My best year was about $1,500. I've made $4,600 since I started the channel. At the channel's peak, I was trying to publish a DIY video where I would build something two or three times a month. I started the channel because I enjoy making stuff and thought I would be able to do more of it and maybe get paid to do it. As I continued, I worked hard to polish my production style and I realized I was prioritizing the video production over doing what I loved. Making videos taking time away from actually making stuff and making the projects take 10X longer. So I stopped. I still post videos from time to time, but I try to do everything in a single take and not spent more than an hour editing it. Last year I finished a project I was pretty proud of and spent about 20 hours working on a video and it only got 100 views after the initial posting. For me, it takes a lot of self promotion to get the algorithm to recognize the video as a good video and have it be shown to more people. The self promotion part is something I really dislike doing. YouTube is great for people that love the process of making videos because it's a win whether someone watches your video or not. Editing can be fun, but for me it gets tedious and I prefer doing a lot of other things. |
Check out Kenji Lopez-Alt [1]. He’s an award-winning chef who makes cooking videos by strapping a GoPro to his head and going to work in his home kitchen. He has basically none of the fancy production you see on cooking TV shows. Yet his videos are very popular because he’s a great chef and he tells you the why in addition to the what and how.
I’m pretty sure he’s made his setup just about as close to optimal as possible in terms of minimizing the time he spends on the video production part while still looking great. I think his one bit of fancy production is that he has a nice spot by the window to set a cooked dish for his thumbnail photograph. I think a bunch of his cooking videos also do double duty to supply photographs for his cookbooks, but that’s unnecessary for the vast majority of video creators.
[1] https://www.youtube.com/user/kenjialt