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by schimmy_changa 1147 days ago
> The videos are more ephemeral and imperfect than what you usually see on IG, and there's a lot more joy in what's being captured. It really is a step change in the ability to build communities around shared interests.

... so far. But with any technology it seems that, once the attention goes towards something, money and polish and 'Moloch' take over and the magic of amateurs and the joy of discovery are lessened. Perhaps TikTok will be different, however! It's not inevitable, but just a trend I've noticed.

2 comments

Definitely been a trend that professional content creation outperforms once the pros figure out how to game the algorithm. TikTok seems pretty resistant, both culturally and technologically. The shelf life of any one piece of content is so short that it might not be economical to invest too much in it. Instead you get a lot of fake amateur content, which is at least amusing.
To be fair TikTok has been in the mainstream for a couple of years (if not more), and still gives that feeling. A lot around that seems to be due to the algorithm doing a better job of sharing non-high profile accounts (seeding videos with a few hundred views, even if the account is new).

The polish/money/influencers are there, but seems to coexist/not take over better.