[userforcomment]

I was surprised that when you share a TikTok video on whatsapp/anywhere, it generates unique URL link that can be traces back to your account. This company definitely has "we need more data" culture.

[t-writescode]

Two things:

  1. you can get around that by using the actual TikTok link on the 
     website, not the app
  2. It's by design. People who know each other probably like similar 
     things, so it facilitates in the surprisingly effective, accurate
     and narrow niches that people can find themselves in.

[Taurenking]

Instagram, Twitter and probably a lot of other companies do the same. They need to be able to track links on dark socials